ICON
Support for understanding infant crying and staying calm, with simple steps to reduce stress and keep your baby safe.
Infant crying is normal
Comforting methods can help
It's OK to walk away
Never, ever shake a baby
When babies cry it can be stressful and overwhelming, if you feel need support speak to someone such as your family, friends, midwife, GP or health visitor.
ICON is all about helping people who care for babies to cope with crying.