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Who we are

A volunteer led breastfeeding support service provides pregnant women and new mums with practical and emotional support when breastfeeding.

If you are pregnant or a new mum and need any support or information, you can speak to a member of staff between 9am and 5pm Monday to Friday at Breastfeeding Support Sefton.

Local mums who have been trained as breastfeeding ambassadors can support you. Outside these hours, you can contact the national 24-hour national breastfeeding helpline.

The service is managed by Netherton Feelgood Factory, a community led, healthy living centre, operating in Sefton. It relies on ambassadors with a passion for supporting new mums working alongside midwives, health visitors, specialist feeding infant service and family wellbeing hubs.

The service includes antenatal and postnatal care to support breastfeeding mums in a variety of ways, including group, phone, one to one support and social media.

You can find updates on our Facebook page which gives information about antenatal infant feeding sessions, well baby clinics and local breastfeeding support groups, which will be held in children's centres across Sefton.

If you would like to become a breastfeeding ambassador, please contact Carol Miles at the Feelgood Factory.


The service is part of the healthy child programme which provides services for children and young people from birth to age 19 across Sefton.

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  • The Feelgood Factory is a community led, healthy living centre in Sefton
  • The Lullaby Trust - offers advice on safe sleeping with a range of publications also available in other languages.